As a product manager with over 6 years of experience and 10 years in design, I've designed or helped to create digital experiences used by millions across web and mobile apps worldwide.
At Klarna and trivago, I've led teams that increased revenue, improved engagement, reduced costs, and enhanced user experience. I've worked through both pre- and post-IPO phases. My approach combines customer obsession, data-based confidence, and bias to action.
I earned my PhD in Defence Studies, focusing on information visualization in intelligence. I sometimes write about digital topics alongside academic papers. Random fact: I played clarinet for 18 years in a Slovenian wind orchestra!"
May 2025 ✨ Designed a new website for the online magazine about the marketing technology.
Dec 2024 ✨ Published an article in the Journal of Strategic Security about my research results from PhD. It answers whether reading intelligence from visualization-powered digital products is more efficient and pleasant than reading text-based paper reports.
Nov 2024 ✨ Drove implementation of the post-purchase experience for Apple Pay customers from the US, UK, and Canada.
Oct 2024 ✨ Drove implementation of the post-purchase experience for a new financing method for Apple’s products when Klarna became an Apple Authorized Reseller store.
Aug 2024 ✨ Drove the implementation of the Payments tab in the new Klarna App. Our team's focus was on revamping purchases, deliveries, and returns and refunds list for simpler and more intuitive management of transactions. The new App was nominated for the coveted Website of the Year 2024 award, in partnership with EMENCE.
Apr 2024 ✨ Designed the logo & identity for Berlin’s newsletter Handpicked.
Apr 2023 ✨ Drove the implementation of the Purchases tab in the Klarna App. We converged payments and purchases, including deliveries and returns, into a single place, making it easier for customers to find their latest transactions and features to manage them.
Aug 2022 ✨ Drove the implementation of the frontend experience for the Auto-import feature in the Klarna App.
Apr 2022 ✨ Revamped and rolled out the new trivago mobile Web experience, as an owner of the mobile Web topic at trivago.
Sep 2021 ✨ Provided UX/UI design assets and A/B test suggestions for heycater! Berlin landing page.
Jul 2019 ✨ Introduced a format for workshop with stakeholders to find together ideas and improvement suggestions.
Dec 2019 ✨ Designed the corporate identity and website for Lexted, a law firm in Slovenia.
Nov 2019 ✨ Blog post written by the Life at trivago team, with whom I shared my personal experience of working full-time and completing a PhD at the same time.
Apr 2016 ✨ Shared a case study about the redesign of the hotel search result list on trivago’s website. Brad Frost reposted the case study.
Jun 2015 ✨ Described how to create a pixelated image effect.
Apr 2014 ✨ Highlighted and described key factors to consider when designing graphs for data visualization.
Dec 2013 ✨ Shared an opinion why I think we should be using _blank attribute for opening external links.
Sep 2013 ✨ Published an article in Innovative Issues and Approaches in Social Sciences about using an experiment as a key research method in social sciences. Article relates to my PhD about the information visualization in intelligence.